From Consultant to Founder: Hunter Surles’ Journey with Rooted AdvisoryAired on: March 3, 2025
Episode description
In this episode of Founders Future, host Elliott Boll sits down with Hunter Surles, founder and principal of Rooted Advisory Group. Hunter shares his unconventional journey into entrepreneurship, from working in Fortune 500 companies and global consulting firms to taking the leap into business ownership.
He opens up about the challenges of transitioning from an independent contractor to building a full-fledged company, including navigating legal and financial complexities, acquiring clients, and defining the firm’s mission and values. Hunter emphasizes the importance of integrity in business, making strategic decisions rooted in long-term success rather than short-term gains.
Looking ahead, he discusses his priorities for 2025, including strengthening client relationships, refining Rooted’s brand and mission, and fostering a culture of camaraderie within his team. He leaves founders with a key piece of advice: think deeply before taking the leap into entrepreneurship, as the highs and lows can be extreme.
