Wantrepreneur To Entrepreneur Podcast Featuring Hunter Surles

Podcast Notes (Ep. 980)

Unlock the secrets to sustainable business success with Hunter Surles, the visionary founder of Rooted Advisory Group. Hunter takes us on an inspiring journey from being laid off to creating a thriving consulting firm that prioritizes intentionality, empathy, and purpose-driven practices. Learn how investing in people and foundational processes like change management can yield both short-term and long-term results, creating a robust organizational foundation that balances financial goals with empathetic leadership. 

Ever wondered why traditional KPIs and financial metrics might not be enough? Hunter reveals the hidden aspects of business processes that often go unnoticed, such as employee motivations and workflow rationale. By understanding these unseen elements, businesses can identify inefficiencies and elevate overall operations. Discover how to strike the perfect balance between leveraging technology and maintaining a human-centric approach, ensuring that AI and new tools enhance rather than overshadow the human elements of work. Hunter’s insights on creating a meaningful connection between employees’ tasks and the company’s larger goals will leave you rethinking your approach to organizational efficiency. 

Lastly, navigate the complexities of automation versus human intervention with Hunter’s seasoned wisdom. He shares personal anecdotes and lessons from his early career, emphasizing the importance of understanding the real needs before jumping to technological solutions. Learn his strategies for prioritizing tasks that truly matter, eliminating redundant processes, and empowering clients to achieve sustainable success without becoming dependent on external services. This episode is packed with actionable insights for entrepreneurs and business leaders looking to foster meaningful and lasting business transformation. 

About Hunter

Hunter Surles is the Founder & Principal of Rooted Advisory Group, an organizational strategy and transformation consulting firm. He helps companies and employees operate with greater purpose, empathy, and intentionality. Hunter has successfully led complex engagements for Fortune 250 companies and startups alike. With a B.S. in Management Information Systems from Tennessee Tech and an M.A. in Industrial/Organizational Psychology from Liberty University, Hunter brings a strong educational background to his work. He holds certifications in Organizational Network Analysis, Lean Six Sigma, Scrum, and Social & Behavioral Research. Outside work, Hunter enjoys fishing, cycling, golfing, and wine. He lives in Indianapolis with his wife, Laura, and their three dogs. Hunter’s expertise in organizational strategy and transformation helps businesses achieve meaningful change and growth. 

About Brian

Brian Lofrumento is the host of the Wantrepreneur to Entrepreneur Podcast and launched the show in 2016. As a lifelong entrepreneur, he started his first business at the age of 19 and continues to grow businesses within his own portfolio as well as companies who leverage his business and marketing knowledge. Outside of work, you can find him on tennis courts all over the world, spending a lot of time with family, and excitedly talking to anyone and everyone at cozy coffee shops… usually in warm cities!